Home Staging: everything you need to know. Interview with Constanza Subijana

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Home Staging: everything you need to know. Interview with Constanza Subijana

Law degree, with an MBA in business administration and tAfter several years dedicated to the financial world, Constanza decided to give a new direction to her professional career when she discovered the world of Home Staging In Ireland. She currently owns HSDecor, from where she renders her services as a professional Home Stager and is president and founding partner of the Home Staging Association of Spain (ahse), from where she turns all her efforts to make this real estate marketing technique better known. good results and that will reveal a little more their secrets.

Casas Q Inspire: Constanza, for our less initiated readers, can you tell us how it came about and what is, in a few words, the technique of Home Staging?

Constanza Subijana: Of course, the Home Staging they are a set of techniques real estate marketing, emerged in the US as a result of the experiences of a real estate agent who realized that if he spent a little time preparing the houses before the visit of potential buyers, he would make them much more liked and sold more quickly and without I bargain so much.

This preparation was limited to simple gestures such as opening blinds and curtains to let in light, put flowers and plants in strategic places, sort and clear kitchens and bathrooms, etc ...

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Homes Q Inspire: From there to the appearance of a whole new profession, right?

Constanza Subijana: Indeed, the good results made these techniques spread and consolidated very quickly throughout the country, evolving and becoming professionalized to the point that currently, 75% of the homes offered for sale or rent in the US pass previously by the hands of a Home Professional Stager

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Q Houses Inspire: So, what exactly is the scope of a home stager's work in a real estate transaction?

Constanza Subijana: The home stager is an increasingly important figure, key in the process of sale or real estate rental since it facilitates the transaction and professionalizes the sector.

Keep in mind that the purchase or rental of a house is, for most people, the most important transaction of their lives and in which more investment will be made, so it is reasonable to be careful in detail the commercial strategy . If currently all the products that are marketed go through a marketing process, the houses do not have to be less.

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Homes Q Inspire: It has all its logic, and could you share some of those techniques with us?

Constanza Subijana: Yes, of course, the main objective is to transform housing into a real estate product from which you have to obtain a profitability, for this you have to work it to please the greatest number of potential buyers. It is a full-fledged marketing process.

To do this, it is important to eliminate any remnant or personal effect, check that the furniture is not too heavy and make the spaces look more clear, improve the lighting to make the house look brighter, ... If in addition the house is in bad condition state, it is convenient to paint the walls, fix defects, etc ... this will decrease in the buyers the option of haggling using as an excuse that you have to spend a lot on the reforms and arrangements.

Discover here more tricks and techniques to sell your house faster.

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Houses Q Inspire: It sounds reasonable. And in the event that the house is empty, is there any kind of action?

Constanza Subijana: If the houses are empty it is convenient to present them furnished. It is proven that empty homes take much longer to sell. Because buyers have a much harder time getting used to the idea of ​​spaces, and because furniture, apart from showing space, can also represent a lifestyle.

To sell your house, a piece of furniture is better than a lot of space

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Houses Q Inspire: But this will involve a considerable investment for sellers who will not be willing to spend money on a property that is about to be sold...

Constanza Subijana: Not at all, then another of the essential questions of Home Staging is to ensure that all arrangements, repairs and aesthetic changes and even furniture do not involve much investment for the owner, since the latter, who will not live in the house anymore, will be very reluctant to make a large investment, especially , if this one is not going to be economically rewarded in the sale.

The technique of Home Staging it never loses sight of the ROI, trying to make the investment as tight as possible and, on the other hand, result in a large visual and aesthetic change.

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Houses Q Inspire: We see that everything is contemplated, but we lack a detail. Most people are using the internet more and more to search for their new home and images are a decisive issue when deciding to visit a house or not. Do you consider this factor?

Effectively. If you have dedicated time, effort and money to prepare a home, this work has to be finished with some good photos. 80% of people who look for a house already do it through real estate portals, so the photos that appear in these are the showcase of the house. If you do not have photos that capture the buyer's attention in seconds, the effort will not have been worth it.

Therefore, it is essential, in addition to preparing the home, to take the time and effort to make good pictures, to show the full potential of the home, and to capture many visits. The more visits, the more possibilities to give access to housing.

Learn the 8 essential rules for photographing interiors

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Houses Q Inspire: Finally, you commented that in the USA these techniques are the order of the day in the sale of houses but in Spain, what is the activity?

Constanza Subijana: In Spain, although until recently almost nobody knew this concept, now there are already many specialized agencies in Home Staging who provide their services. In addition, the creation of the Association of Home Staging in Spain (ahse) has managed to bring together the most important and give a strong impetus in the sector.

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Houses Q Inspire: what good news! It is clear that we are going to start hearing about Home Staging more and more frequently, it seems the Home Staging has entered with force and is here to stay.

And you, did you know this technique of housing staging? If you had to sell or rent your house, would you resort to a professional home stager?