Home Staging vs Decoration. What is the difference?

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Home Staging vs Decoration. What is the difference?

Constanza Subijana, founder of HsDecor and president of the Home Staging Association of Spain (ahse) joins the team of collaborators of CasasQInspire to give us his particular vision of this technique that is revolutionizing the real estate business. And even if it looks like it, it has nothing to do with decoration or interior design. Ready to find out the difference?

Many times people think that home stagers They are decorators. And while it is true that home stagers They use decoration as a marketing tool to prepare their product, there are many differences between both professionals.

The main function of Home Staging is that the product that is for sale or for rent, is sold or rented quickly and at the best price. To do this, you must take care of the details of the house, make repairs and decorate it so that the house enters through the eyes of the buyer. The decoration will be neutral, and focused, generically to the potential buyer or tenant.

On the other hand, a decorator, who is preparing a home to live and enjoy his client, will decorate it picking up the tastes and needs of that particular client , without necessarily being a neutral decoration, but will be marked and particular.

Generally, the owner of a house for sale, is reluctant to invest a lot of money in a home that he will not enjoy, so the home stager will have a very reduced budget to achieve this decorative transformation. Many times you will be forced to take advantage of the existing furniture, and complement it / transform it for little money. It will also have to furnish the house, using very lucid but inexpensive furniture, hence the emergence of cheap resources, such as cardboard furniture.

On the other hand, a decorator who is preparing a home for a particular client, will generally have a more comfortable budget because as he will enjoy it he will not hesitate to invest in quality products, and even on a whim. The decorator will be able to access furniture and textiles to which a home stager, in general, will not be able to attend due to lack of budget.

We could conclude that the hiring of a decorator or interior designer for a private home, can be considered a luxury service and, therefore, optional, while home staging is a basic and necessary service in every sale or rental process.

There are countries in which 75% of the properties for sale have gone through the filter of a Home Staging before being commercialized, from which it is deduced that it is a service totally assumed by the sellers.

Here in Spain it is still not as developed, but it is becoming more known, and we they hire That's right, customers who try it, repeat ...

Home Staging: everything you need to know