How to do Home Staging in an inhabited house

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How to do Home Staging in an inhabited house

Anna García, home stager, photographer and trainer at Home Staging Profesional as well as founding member of Espai Interior Home Staging joins as a collaborator with the community of CasasQInspire to tell us all the secrets of Home Staging in the first person, a real estate marketing technique that is revolutionizing the market. We start with an example of Home Staging in an inhabited house where maintaining simultaneously habitability and aesthetics requires a complicated balance, do you accompany us?

The home staging It is a sales technique born in the USA four decades ago; it consists of preparing the house in an attractive way for a more successful commercialization. In short, it is about creating warm and welcoming homes that seduce the visitor.

To obtain sell or rent fast and at a good price It is very important to make a great publicity, for it both spaces and photos should be attractive and attract attention. In a world dominated by the internet, a picture is worth a thousand words.

Everything you need to know about Home Staging

On many occasions the homes that are sold are inhabited, the owners have them full of personal items, which does not help at all to the person who visits them. imagine yourself living in it. Therefore, the essential is depersonalize the environments, giving them a emotional, aesthetic and neutral touch.

To illustrate what I say I want to present my latest work home staging in an inhabited house. It is a service that I have given the name of High Impact Home Staging.

When I arrived at the house I found many personal objects (toys, office supplies, kitchen utensils, soaps, gels, shampoos, family portraits, plants, vases, books, office supplies, etc.). multitude of elements occupied the remaining corners lackluster.

In advertising any home for sale must highlight the spaces, the objects that inhabit the house should never be the protagonists. The personalization of the scenes distances the visitors since they find it difficult to feel "like in their own home".

In any project of home staging done at home inhabited is essential to work with the owners that they must be aware of Keep the house as close as possible to the photo when they receive the visits.

For improve the room We remove furniture and leftover objects, improve the point of view of the photographs and place a white blanket on the dark furniture. With a book and some flowers we gave the homey touch to the scene.

The improvement of the kitchen It was evident after removing the utensils; Once cleared, I placed a vase of flowers and a breakfast. I also work with characters on stage, it's about putting life at home, make see how you can enjoy every corner of the house.

Involve emotions in the sale is essential for commercial success. The person looking on the internet should feel motivated to go see the house. The crush should be given from the first moment. Feeling that a life in that house is a happy life is the most important thing. In each photo you should breathe peace, serenity, comfort, silence and beauty.

To make you want to sleep in this room, the aesthetic must be of a hotel, this is the key. I usually work with the material that is in the house, this is important because the scene should not look very different from what it really is. It is not a question of changing everything, but of working with what there is but making the most of it. In the room for example it was key to turn the books around, the loins of colors reduced harmony to the whole, turning them over was the perfect solution.

You can see more pictures of this project here

The image with which a real estate project is sold is decisive for commercial success. The scenes prepared and photographed in a professional manner make the difference in real estate portals. The home staging is here to stay, every day there are more people trained in this technique that professionalizes the real estate intermediation sector and gets spectacular results.