Oblique Men presents its new avant-garde design store

Oblique Men is a men's fashion chain that has just opened a new branch in Utrecht. This store not only presents us with the latest fashion trend, but also the latest in interior design. For this, the designers The Invisible Party, have developed the identity of the brand with a spectacular concept of interior design, offering an out of the ordinary result thanks to the presence of HI-MACS.

A space according to the brand

For their design, they have focused on creating a space that fits with all the high-end brands exhibited in the store. For its design, two previously separate areas were merged. Now they become one with the creation of several oblique lines that cross both zones and that establish the placement angles of the different elements such as floors and furniture.

These diagonal lines also mark the character and personality of the store, creating a contemporary interior, with an avant-garde, classic and high-end brushstroke. The classic distribution of this store achieves a modern and innovative environment thanks to the use of the latest generation materials, such as HI-MACS®, and the combination of the whole environment with a striking wood-split floor and an aesthetic finish similar to terrazzo.

Selected tones

The key chosen for the furniture has been HI-MACS Emerald, and has been used in the counters of the store with the aim of using a trend color palette, which has ended up being an intense green tone, similar to neon pastel . This color comes to life on the warm wooden floor and combines perfectly with the details of decoration in brass and oil. Likewise, the Lucent collection, to which the HI-MACS® Emerald tonality belongs, presents translucent properties where the material and color create a special effect through the influence of light, thus achieving a final result that is highly striking.

In case the colors and shades chosen were not enough to achieve the innovative aesthetic that this shop enjoys, HI-MACS® provides the quality of a highly thermoformable material that does not present any visible joint. The only lines present in the design of the counters are subtle graphic motifs that have been engraved on their surface.

On the other hand, between the shop window and the first reception desk there is, on both sides, a display unit where some of the sale products are displayed. Its pure white color helps to diffuse the light into the interior of the room in a soft and diffuse way, which also causes the silhouettes generated to be faint and light. This detail of the furniture forms, in turn, a dividing line between the interior and exterior of the store, between the hidden and the visible with the naked eye.

The range of materials and colors of the store highlights the encounter between the classic and the urban. By creating a variety of sensory and visual experiences, more traditional materials are modernized through their juxtaposition and reinvention. The store has been conceived as a stage to present and offer a global vision of the 58 brands that it offers. Diagonal lines form a recurring element throughout the space that creates vision guides between the customer and the items, as well as helping drive shoppers throughout the store. In short, the design of Oblique Men puts contemporary and urban male fashion on a pedestal at the same level.