The importance of packaging for business
For any type of business, corporate identity is one of the most important aspects that must be determined. The two main tools that are used to create the corporate identity are the logo and the packaging. Through the logo, users are able to recognize our brand and products from those of the competition. Thanks to this image, the mind of the buyer is able to associate colors and images to the brand or products. But in recent times, the packaging has been gaining in importance, becoming a basic tool of marketing that should transmit all the values of the company. Hence, it is not uncommon for companies to bet on cardboard boxes with a design that follows the image of the company so that this packaging is associated with the brand.
Given this importance, it is not surprising that companies work to create a good packaging design, using innovative materials and increasingly striking, but without forgetting basic elements and that work very well as it can be the use of custom paper bags . These elements usually give added value to the product.
What functions should a good packaging design have?
Let's see below what are the main functions that should be met by any packaging design.
Adapted to the content
The main reason for any packaging is Protect the product by being transported by the user. The packaging should offer all the security necessary for the product to reach its destination without suffering any damage and always in good condition. We must remember that in many cases they will be perishable products that will be consumed by a consumer.
Information about what it contains
In addition to protecting the product, the packaging must be able to inform the user about it just by looking at it. A good container is able to say a lot about the product that it has inside. A package that does not say anything in the eyes of the consumer, will go unnoticed and will hardly attract our attention. Remember that we live in a society where we move very fast and where the first impression is what counts.
Difference over the competition
Of course, we must not forget that design must be able to differentiate itself from the competition, making it closer to the user. Place our logo well, choose the appropriate color scheme or determine the shape of the packaging, are important characteristics that we can not ignore in their design.
Attract consumer attention
A good idea is not enough to make a good packaging design. In many cases, it is necessary to carry out a previous study on the colors, uses or geometric elements to achieve a design that is as attractive as possible, always respecting the image of the brand.
How could it be otherwise, a good packaging design, in addition to fulfilling all the features already discussed, should be able to sell for yourself the product that it contains inside.
For all the comments, the packaging can help us achieve success in our business. Hence the importance in seeking new and innovative elements that help us stand out from the competition.